Did you know? It’s never too early to start reading to your baby. It’s important to start early as a baby’s brain develops the roots of language even before they can speak! Over time, the more words your baby hears, the more he learns.
Reading to your baby, no matter how young he is, is a wonderful method to strengthen your close and loving relationship. Your baby will appreciate the undivided attention, and the snuggling will make him feel safe and comfortable, which is excellent to his social and emotional development.
Here are the ages and stages of reading to your baby.
Begin reading chunky board books or bath books. Even though he appears to be too young to understand, your baby loves your presence and the sounds of your voice and words. Babies at this age may begin to recognize the book-sharing routine by relaxing, expanding their gaze, or smiling and kicking to indicate delight.
Babies will also want to grasp and chew on books to explore them with their senses. Take a break if they become bored as kids may not pay attention to the entire narrative (looking away, arching back, closing eyes, crying).
Board books are ideal for short, uncomplicated stories with vivid pictures. Babies may start to explore books by gazing at them, touching them (opening and closing them), and sucking them. They may prefer or look to identify particular stories or visuals by the age of nine months.
Provide basic stories in hard books. Rhyming stories and words that repeat themselves will also hold your toddler’s interest. Stories containing photos of other babies and familiar things, like animals, are very popular with children this age. Your child may have a favorite story that he asks for on a regular basis.
When your baby is around 12 months old, you may start asking simple questions about the photos, like “Where is the moon?”, and watch to see if your baby points or gestures.
Introduce lengthier stories with more complicated storylines (perhaps on paper pages, but oversee carefully). Don’t panic if your child runs away while you’re reading; toddlers at this age just need to move about. He’ll keep listening if you keep reading, and he could return to reconnect and hear more if you keep reading.
Consider encouraging your child to jump like the bunny in the book to connect that energy to the tale. For beginner talkers, practice stopping before saying a favorite line or phrase in the narrative to see if your child will complete the sentence.
While you’re reading, talk about what’s going on in the illustrations and ask questions about the book. This contact assists in the development of your toddler’s thinking and language skills.
Keep in mind!
You may tell your child a story at any time. Try it at mealtimes, nappy changes, car rides and just before bedtime. Each occasion provides a chance to strengthen your bond with your child while also improving his language and literacy abilities!
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Mum & Baby service is a South African stage-based maternal and health support service under the Vodacom Siyakha Program. The Service offers customers health related and stage based information for you and your family, for educational purposes only that come in a broad range of Tools, Tutorials and Health Topics. The Mum & Baby Service is available to Vodacom and Non-Vodacom subscribers. There are no data charges for all Vodacom customers who access the Mum & Baby Service and/or platform (the Service is zero-rated). For all non-Vodacom subscribers data will be charged at their pre-existing data plans with their network operator(s). There are 2 types of the Mum & Baby service. Customers who register for the free Mum & Baby service will have the option to register for the Mum & Baby Premium service at a subscription cost. However, customers on the Siyakha Tariff Plan will have access to both the Free and Premium Mum & Baby service at no cost. The Mum & Baby Premium Service is not available to non-Vodacom subscribers.
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ii. Age group
iii. Province where you are located
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ii. Users can only subscribe to one Health Topic at a time when subscribing whether on USSD or Mobi and would have to either wait for their existing subscription to a topic/ category to 'expire' or unsubscribe from their current topic before they can subscribe to other topics and/or categories Please note that this clause only refers to the Health Topics offered on both USSD and Mobi, users are at Liberty to enjoy all other Premium offerings on Mum & Baby within the same Subscription.
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d. The 'Am I Sick' tool is NOT to be used as a Self-Diagnostic tool. It is intended to guide a user on possible conditions that they may have, based on the symptoms they may have entered on the tool. Users are advised to consult their nearest Health Practitioner for a diagnostic as the guide does not provide any diagnostic and cannot be taken to provide accurate information. Vodacom will not be held liable for any health complications, death or any underlying chronic illnesses that may be diagnosed by your Health Practitioner. Please also refer to our disclaimer in clause 5 below.
e. The Medicine Reminder is to be used as advised on the portal. The Medicine Reminder tool only allows you to enter the time of the first dose. All other times are worked out by an algorithm in the tool. It is your responsibility to ensure that you take your medication as per the instructional provided by your medical doctor if different from what is suggested in the Medicine Reminder tool. Please note that by subscribing to receive reminders from this service you are agreeing to receive messages between 06h00 – 21h00, with the option of extending the times to 06h00 – 02h00 the next day. Vodacom will not be held liable for any missed or over doses that may lead to any health complications and death. Vodacom cannot be held liable for the incorrectness and/or loss of any Information provided or undelivered reminders or the delay in delivery thereof. Including the non-availability of the service or access, for any reason whatsoever.
f. The Health Centre is a directory tool that assists you in locating health services, of your choice, around your area or near you. In order to be able to use this service you must activate your GPS (Global Positioning System) by switching on your location services on your mobile device. The information on this tool should only be used as a guide and users should call their nearest Emergency Services as soon as possible when need be. Vodacom cannot be held liable for the incorrectness and/or unavailability of the information required. Vodacom will not be held liable for any health complications and death of any nature.
g. It is important to note that the all Mum & Baby services will not work whilst you are roaming outside of South Africa.
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6. General Disclaimer
a. THE CONTENT AVAILABLE VIA THE SERVICE IS PROVIDED WITH THE UNDERSTANDING THAT NEITHER VODACOM NOR ITS SERVICE PROVIDERS ARE ENGAGED IN RENDERING MEDICAL, COUNSELING, LEGAL, OR OTHER PROFESSIONAL SERVICES OR ADVICE.
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a. From time to time we may randomly offer rewards on the platform and these rewards will only be available to all Mum & Baby Subscribers unless otherwise specified.
b. Please read the disclaimers on all rewards offered in the Rewards page the Mum & Baby service carefully as Vodacom will not be held liable for any loss or damage relating to the use and/or redemption of the vouchers awarded to users.
c. Rewards are available for the duration that is stipulated on the Rewards page and the relevant terms and conditions therein shall apply.
10. Privacy and Data Protection
Collecting your personal information
b. We can get your personal information when you use this Service. In the case of the use of the Service your personal information is collected for the purpose of being used and processed in:
• personalising the Service to your respective preferences;
• for the serving of appropriate, tailored advertising to you via the Service;
• for the purpose of tracking the Service's performance;
• troubleshooting, data analysis, testing, research and service improvement and/or to identify any technical issues that may occur from time to time;
• for use in devising additional enhancements or improvements to the Service; and
• statistical tracking, redundancy and audit purposes.
c. The above data will not be shared with other users of the Service. However, Vodacom further may collect your information in terms of clause 9 (h) and (i) below.
d. We may also collect information about you from other organisations, if this is appropriate. These include fraud-prevention agencies, business directories and credit reference agencies. We may also collect information about you from other companies, our business, or joint venture partners.
Understanding what you want
f. This, in turn, helps us make our website relevant to your interests and needs. We may use a persistent cookie (a cookie that stays linked to your browser) to record your details so we can recognise you if you visit our website again. See the next section for more details.
The personal information we collect
h. The information we collect about you depends on the Vodacom and Vodafone products and services you use and subscribe to. It may include (but is not limited to) the following:
i. your name, age group home language;
ii. your preferences for particular products, services or lifestyle activities when you tell us what they are – or when we assume what they are, depending on how you use our products and services;
iii. your contact with us – such as a note or recording of a call you make to one of our contact centres, an email or letter you send to us or other records of any contact you have with us;
iv. your account information – such as phone number, handset type, handset model,, whether you are a post or prepaid customer, dates of payment owed and received, TopUp information, the subscription services you use or any other information related to your account.
i. We will also get information on how you use our products and services, such as:
i. Where applicable, the phone numbers that you call or send messages to (or the phone numbers that you receive these calls and messages from);
ii. the date, time and length of the calls and messages you send or receive through our network, and your approximate location at the time these communications take place;
iii. the level of service you receive – for example, network faults and other network events which may affect our network services;
iv. your website browsing information (which includes information about the websites you visit, and about how you use our website or other Vodafone Group websites on your mobile or a PC;
v. the date, time and length of your internet browsing, and your approximate location at the time of browsing;
vi. your brand preference, preferred video categories, related preferences (e.g. team choice); and type of services you typically access.
Using your personal information
j. We may use and analyse your information to:
i. process the goods and services you have bought from us, and keep you updated with your order progress;
ii. keep you informed generally about new products and services (unless you choose not to receive our marketing messages);
iii. provide the relevant service or product to you. This includes other services not included in this terms and conditions, and services that use information about where you are when using your mobile equipment (location information) and to contact you with messages about changes to the service or product;
iv. you with offers or promotions based on how you use our products and services. These include your calling and messaging activities, location information and browsing information (unless you choose not to receive these messages – see below on 'How to opt-out';
v. send you targeted and relevant messages, based on your behaviour, permission and preferences. From time to time, we will send you a range of different messages, from Vodacom as well as brands, to keep you informed or simply for you to tell us what you are into. These are not just offers and promotions but messages from your favourite brands including new products, discounts, limited offers, gifts and more. It works by using information about you to send you targeted messages relevant to you;
vi. bill you for using any additional products or services, or to take the appropriate amount of credit from you;
vii. respond to any questions or concerns you may have about using the Service, our network, products or services;
viii. let you know about other companies' products and services we think may interest you (including offers and discounts we've specially negotiated for our customers);
ix. protect our network and manage the volume of calls, texts and other use of our network. For example, we identify peak periods of use so we can try and ensure the network can handle the volume at those times
x. understand how you use this Service, our network, products and services. That way, we can develop more interesting and relevant products and services, as well as personalising the products and services we offer you;
xi. carry out research and statistical analysis including to monitor how customers use this Service, our network, products and services on an anonymous or personal basis;
xii. prevent and detect fraud or other crimes, recover debts or trace those who owe us money;
xiii. provide aggregated reports to third parties (such reports do not contain any information which may identify you as an individual).
k. The information we use will be your approximate location, based on the nearest mobile cell site. As a result, this will change as you move around with your mobile phone.
l. We will store your information for as long as we have to by law. If there is no legal requirement, we will only store it for as long as we need it.
Sharing your personal information
m. We may share information about you with:
i. companies in the Vodacom and Vodafone Group (Vodafone Group Plc and any company or other organisation in which Vodacom owns more than 15% of the share capital);
ii. Mondia Media, partners or agents involved in delivering the Services;
iii. companies who are engaged to perform the Service for, on behalf of Vodacom (Pty) Ltd including Mondia Media (Pty) Ltd;
iv. where applicable, credit reference, fraud prevention or business scoring agencies, or other credit scoring agencies;
v. where applicable, debt collection agencies or other debt recovery organisations;
vi. law enforcement agencies, regulatory organisations, courts or other public authorities if we have to, or are authorised to by law;
vii. emergency services (if you make an emergency call), including your approximate location.
n. We will release information if it's reasonable for the purpose of protecting us against fraud, defending our rights or property, or to protect the interests of our customers.
o. If we are reorganised or sold to another organisation, we may transfer any personal information we hold about you to that organisation.
p. We will transfer your information to Mondia Media our service provider. Mondia Media servers are based outside South Africa in Germany where adequate data protection laws exist to protect the privacy and security of your information. We have also signed a contract with Mondia Media with data protection provisions to ensure the security and protection of the privacy of your information.
q. At your option, we may also share your information with partner organisations we've chosen carefully, so they can contact you about their products and services.
Keeping your personal information secure
r. We have specialised security teams who constantly review and improve our measures to protect your personal information from unauthorised access, accidental loss, disclosure or destruction.
s. If we have a contract with another organisation to provide us with services or a service on our behalf to process your personal information, we will make sure they have appropriate security measures and only process your information in the way we've authorised them to. These organisations will not be entitled to use your personal information for their own purposes. If necessary, our security teams will check them to make sure they meet the security requirements we have set.
t. Communications over the internet (such as emails) are not secure unless they have been encrypted. Your communications may go through a number of countries before being delivered – as this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of personal information that's beyond our control.
How to opt-out
u. If you want to opt out of Mum & Baby notifications, alerts or messages, you may do so via the relevant prompts through the short code *117*6862# or by visiting https://mumandbaby.vodacom.co.za. You can choose to opt out of partner communications by sending an SMS with STOP to 30881.