Babies who are born prematurely before 34 weeks of gestation—arrive in the world with their development delayed. When a preemie is born, their brain, eyes, hearing, digestive system, lungs, hearts, and other organs may not have developed to their full capacity.
Premature newborns are more likely to experience difficulties with learning, communication, emotional control, and social bonding due to improper brain development. However, recent studies indicate that an approach that emphasizes calm, physical connection between mother and child might help the brain and body grow normally, therefore greatly improving preemies’ long-term health.
7 ways to boost brain health
Make more baby talk
Then gently draw out your words in a high-pitched voice when you say things like “beautiful baby,” in response to the infant’s coos. Parentese is a speech pattern that helps your child learn all the sounds of our language by using exaggerated facial emotions and prolonged vowels. The parts of the brain involved in speech processing and language production require your input.
Pick toys that encourage interaction and exploration for babies
Stackable blocks and wind-up jack-in-the-boxes are two examples of toys that may teach your baby about cause-and-effect relationships and “if-then” logic.
For instance, blocks will fall over if a child stacks too many of them without first straightening them. If he correctly arranges the blocks in a stack, he “wires in” that knowledge.
Give your unborn child a solid start
Keep yourself healthy while you are pregnant, and be aware that some medications might harm the developing brain of your child.
Encourage your child to embrace his own body
While reading, playing, or even changing the diaper, stroke his stomach and hair. Interacting with him up close also helps focus his attention on your words, which is important because studies have shown that newborns who are not often handled have brains that are smaller than average for their age.
When your baby cries, take immediate action
In order to create healthy brain circuitry in the limbic area of the brain, which is involved in emotions, comfort, nurture, cuddle, and reassure him. The brain receives a signal of emotional stability when you hold and cuddle your baby calmly and interact with them often.
Show your baby love and interest
Let your child’s much loved character be confirmed by your body language, your bright eyes, your concentration to babble and baby activities, and your soft touches and smiles.
Sing the children’s songs you can recall.
When you can, incorporate finger play and body gestures (such as waving your arms while singing or imitating rain falling while singing “Rain, Rain, Go Away”. Your baby will be able to link sounds to both large and tiny motor activities. Songs help your baby acquire linguistic patterns, rhymes, and patterns.
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Mum & Baby service is a South African stage-based maternal and health support service. The Service offers customers health related and stage based information for you and your family, for educational purposes only that come in a broad range of Tools, Tutorials and Health Topics. The Mum & Baby Service is available to Vodacom and Non-Vodacom subscribers. There are no data charges for all Vodacom customers who access the Mum & Baby Service and/or platform (the Service is zero-rated). For all non-Vodacom subscribers data will be charged at their pre-existing data plans with their network operator(s). There are 2 types of the Mum & Baby service. Customers who register for the free Mum & Baby service will have the option to register for the Mum & Baby Premium service at a subscription cost. However, customers on the Siyakha Tariff Plan will have access to both the Free and Premium Mum & Baby service at no cost. The Mum & Baby Premium Service is not available to non-Vodacom subscribers.
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ii. Age group
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i. Users will always be advised of the subscription fees payable for Mum & Baby Premium service and such users must first accept the subscription fee prior to subscribing.
ii. Users can only subscribe to one Health Topic at a time when subscribing whether on USSD or Mobi and would have to either wait for their existing subscription to a topic/ category to 'expire' or unsubscribe from their current topic before they can subscribe to other topics and/or categories Please note that this clause only refers to the Health Topics offered on both USSD and Mobi, users are at Liberty to enjoy all other Premium offerings on Mum & Baby within the same Subscription.
iii. You may unsubscribe to Mum & Baby Premium Service at any time, while still remaining registered for the Mum & Baby Free Service.
iv. You acknowledge that the Mum & Baby Premium Service messaging relating to your chosen Health topic / category (Health SMS, Health Education Tutorial) are delivered on weekdays, Monday – Friday, between 08h00-17h00. Should you not be in agreement with these conditions regarding the Mum & Baby Premium service messaging, you are advised to unsubscribe from the alerts at any time through the Service menu on USSD or on the mobi-site as stated on clause (b) above.
d. The 'Am I Sick' tool is NOT to be used as a Self-Diagnostic tool. It is intended to guide a user on possible conditions that they may have, based on the symptoms they may have entered on the tool. Users are advised to consult their nearest Health Practitioner for a diagnostic as the guide does not provide any diagnostic and cannot be taken to provide accurate information. Vodacom will not be held liable for any health complications, death or any underlying chronic illnesses that may be diagnosed by your Health Practitioner. Please also refer to our disclaimer in clause 5 below.
e. The Medicine Reminder is to be used as advised on the portal. The Medicine Reminder tool only allows you to enter the time of the first dose. All other times are worked out by an algorithm in the tool. It is your responsibility to ensure that you take your medication as per the instructional provided by your medical doctor if different from what is suggested in the Medicine Reminder tool. Please note that by subscribing to receive reminders from this service you are agreeing to receive messages between 06h00 – 21h00, with the option of extending the times to 06h00 – 02h00 the next day. Vodacom will not be held liable for any missed or over doses that may lead to any health complications and death. Vodacom cannot be held liable for the incorrectness and/or loss of any Information provided or undelivered reminders or the delay in delivery thereof. Including the non-availability of the service or access, for any reason whatsoever.
f. The Health Centre is a directory tool that assists you in locating health services, of your choice, around your area or near you. In order to be able to use this service you must activate your GPS (Global Positioning System) by switching on your location services on your mobile device. The information on this tool should only be used as a guide and users should call their nearest Emergency Services as soon as possible when need be. Vodacom cannot be held liable for the incorrectness and/or unavailability of the information required. Vodacom will not be held liable for any health complications and death of any nature.
g. It is important to note that the all Mum & Baby services will not work whilst you are roaming outside of South Africa.
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6. General Disclaimer
a. THE CONTENT AVAILABLE VIA THE SERVICE IS PROVIDED WITH THE UNDERSTANDING THAT NEITHER VODACOM NOR ITS SERVICE PROVIDERS ARE ENGAGED IN RENDERING MEDICAL, COUNSELING, LEGAL, OR OTHER PROFESSIONAL SERVICES OR ADVICE.
b. SUCH CONTENT IS INTENDED SOLELY AS A GENERAL EDUCATIONAL AID. IT IS NOT INTENDED AS MEDICAL OR HEALTHCARE ADVICE, OR TO BE USED FOR MEDICAL DIAGNOSIS OR TREATMENT, FOR ANY INDIVIDUAL PROBLEM. IT IS ALSO NOT INTENDED AS A SUBSTITUTE FOR PROFESSIONAL ADVICE AND SERVICES FROM A QUALIFIED HEALTHCARE PROVIDER FAMILIAR WITH YOUR UNIQUE FACTS. ALWAYS SEEK THE ADVICE OF YOUR PHYSICIAN OR OTHER QUALIFIED HEALTHCARE PROVIDER REGARDING ANY MEDICAL CONDITION AND BEFORE STARTING ANY NEW TREATMENT.
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b. To the extent permitted by applicable law, in no event shall we or our subsidiaries and affiliates, and their respective officers, directors, owners, agents, employees, representatives and licensors be liable for any special, incidental, indirect, consequential, punitive or exemplary losses or damages whatsoever or for loss of profits (including, without limitation, damages for loss of revenue, loss of data, failure to realize expected savings, interruption of activities, or any other pecuniary or economic loss) and whether arising from breach of contract, damages (including negligence), strict liability or otherwise, arising out of the use of or inability to use the Services or its content.
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a. From time to time we may randomly offer rewards on the platform and these rewards will only be available to all Mum & Baby Subscribers unless otherwise specified.
b. Please read the disclaimers on all rewards offered in the Rewards page the Mum & Baby service carefully as Vodacom will not be held liable for any loss or damage relating to the use and/or redemption of the vouchers awarded to users.
c. Rewards are available for the duration that is stipulated on the Rewards page and the relevant terms and conditions therein shall apply.
10. Privacy and Data Protection
Collecting your personal information
b. We can get your personal information when you use this Service. In the case of the use of the Service your personal information is collected for the purpose of being used and processed in:
• personalising the Service to your respective preferences;
• for the serving of appropriate, tailored advertising to you via the Service;
• for the purpose of tracking the Service's performance;
• troubleshooting, data analysis, testing, research and service improvement and/or to identify any technical issues that may occur from time to time;
• for use in devising additional enhancements or improvements to the Service; and
• statistical tracking, redundancy and audit purposes.
c. The above data will not be shared with other users of the Service. However, Vodacom further may collect your information in terms of clause 9 (h) and (i) below.
d. We may also collect information about you from other organisations, if this is appropriate. These include fraud-prevention agencies, business directories and credit reference agencies. We may also collect information about you from other companies, our business, or joint venture partners.
Understanding what you want
f. This, in turn, helps us make our website relevant to your interests and needs. We may use a persistent cookie (a cookie that stays linked to your browser) to record your details so we can recognise you if you visit our website again. See the next section for more details.
The personal information we collect
h. The information we collect about you depends on the Vodacom and Vodafone products and services you use and subscribe to. It may include (but is not limited to) the following:
i. your name, age group home language;
ii. your preferences for particular products, services or lifestyle activities when you tell us what they are – or when we assume what they are, depending on how you use our products and services;
iii. your contact with us – such as a note or recording of a call you make to one of our contact centres, an email or letter you send to us or other records of any contact you have with us;
iv. your account information – such as phone number, handset type, handset model,, whether you are a post or prepaid customer, dates of payment owed and received, TopUp information, the subscription services you use or any other information related to your account.
i. We will also get information on how you use our products and services, such as:
i. Where applicable, the phone numbers that you call or send messages to (or the phone numbers that you receive these calls and messages from);
ii. the date, time and length of the calls and messages you send or receive through our network, and your approximate location at the time these communications take place;
iii. the level of service you receive – for example, network faults and other network events which may affect our network services;
iv. your website browsing information (which includes information about the websites you visit, and about how you use our website or other Vodafone Group websites on your mobile or a PC;
v. the date, time and length of your internet browsing, and your approximate location at the time of browsing;
vi. your brand preference, preferred video categories, related preferences (e.g. team choice); and type of services you typically access.
Using your personal information
j. We may use and analyse your information to:
i. process the goods and services you have bought from us, and keep you updated with your order progress;
ii. keep you informed generally about new products and services (unless you choose not to receive our marketing messages);
iii. provide the relevant service or product to you. This includes other services not included in this terms and conditions, and services that use information about where you are when using your mobile equipment (location information) and to contact you with messages about changes to the service or product;
iv. you with offers or promotions based on how you use our products and services. These include your calling and messaging activities, location information and browsing information (unless you choose not to receive these messages – see below on 'How to opt-out';
v. send you targeted and relevant messages, based on your behaviour, permission and preferences. From time to time, we will send you a range of different messages, from Vodacom as well as brands, to keep you informed or simply for you to tell us what you are into. These are not just offers and promotions but messages from your favourite brands including new products, discounts, limited offers, gifts and more. It works by using information about you to send you targeted messages relevant to you;
vi. bill you for using any additional products or services, or to take the appropriate amount of credit from you;
vii. respond to any questions or concerns you may have about using the Service, our network, products or services;
viii. let you know about other companies' products and services we think may interest you (including offers and discounts we've specially negotiated for our customers);
ix. protect our network and manage the volume of calls, texts and other use of our network. For example, we identify peak periods of use so we can try and ensure the network can handle the volume at those times
x. understand how you use this Service, our network, products and services. That way, we can develop more interesting and relevant products and services, as well as personalising the products and services we offer you;
xi. carry out research and statistical analysis including to monitor how customers use this Service, our network, products and services on an anonymous or personal basis;
xii. prevent and detect fraud or other crimes, recover debts or trace those who owe us money;
xiii. provide aggregated reports to third parties (such reports do not contain any information which may identify you as an individual).
k. The information we use will be your approximate location, based on the nearest mobile cell site. As a result, this will change as you move around with your mobile phone.
l. We will store your information for as long as we have to by law. If there is no legal requirement, we will only store it for as long as we need it.
Sharing your personal information
m. We may share information about you with:
i. companies in the Vodacom and Vodafone Group (Vodafone Group Plc and any company or other organisation in which Vodacom owns more than 15% of the share capital);
ii. Mondia Media, partners or agents involved in delivering the Services;
iii. companies who are engaged to perform the Service for, on behalf of Vodacom (Pty) Ltd including Mondia Media (Pty) Ltd;
iv. where applicable, credit reference, fraud prevention or business scoring agencies, or other credit scoring agencies;
v. where applicable, debt collection agencies or other debt recovery organisations;
vi. law enforcement agencies, regulatory organisations, courts or other public authorities if we have to, or are authorised to by law;
vii. emergency services (if you make an emergency call), including your approximate location.
n. We will release information if it's reasonable for the purpose of protecting us against fraud, defending our rights or property, or to protect the interests of our customers.
o. If we are reorganised or sold to another organisation, we may transfer any personal information we hold about you to that organisation.
p. We will transfer your information to Mondia Media our service provider. Mondia Media servers are based outside South Africa in Germany where adequate data protection laws exist to protect the privacy and security of your information. We have also signed a contract with Mondia Media with data protection provisions to ensure the security and protection of the privacy of your information.
q. At your option, we may also share your information with partner organisations we've chosen carefully, so they can contact you about their products and services.
Keeping your personal information secure
r. We have specialised security teams who constantly review and improve our measures to protect your personal information from unauthorised access, accidental loss, disclosure or destruction.
s. If we have a contract with another organisation to provide us with services or a service on our behalf to process your personal information, we will make sure they have appropriate security measures and only process your information in the way we've authorised them to. These organisations will not be entitled to use your personal information for their own purposes. If necessary, our security teams will check them to make sure they meet the security requirements we have set.
t. Communications over the internet (such as emails) are not secure unless they have been encrypted. Your communications may go through a number of countries before being delivered – as this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of personal information that's beyond our control.
How to opt-out
u. If you want to opt out of Mum & Baby notifications, alerts or messages, you may do so via the relevant prompts through the short code *117*6862# or by visiting https://mumandbaby.vodacom.co.za. You can choose to opt out of partner communications by sending an SMS with STOP to 30881.